So, The Salvation Army in the UK is undergoing abit of a revolution in our stuff for youth. The new brand of “Salvation Army for a new generation” has been launched and Alove+ is its name. Sounds a bit wierd on first hearing, but I have to admit that the vision has grown on me.
Attending the youth rally, it made me feel about 90, but hey, I am a dad, I must be entitled to feel a little older! I’m guessing it was the 1,000,000 decibel music, but hey, I’ve never heard “O Boundless Salvation” sung with quite so much fire, heart and soul!
So, this Alove is a 21C version of agape. The early Christians were sick of “love” being thrown around, so they create a new word for love…agape…GOd’s special love. And yeah, our generation needs new definition of love in contrast to lust, adoration, puppy love, liking something very much (i.e chocoate, tv shows, clothes). So, on that basis I love it. It has to be right for today.
And what a provocative logo it is. Its like ALOVE+ (the plus is a cross) in flashing red neon, pulsating and in yer face. Would look fabulous in any red light district, but hey, that wasnt a criticism. From my experiences of ministry in London’s Soho every Monday, Soho is a place people like to be! It speaks of a red hot passion and I just hope and pray our youth catch it like a serious dose of the flu! I hope it pains them, consumes them, makes their eyes run. I’m guessing that alot of them are looking for an excuse to live like they know they ought, and I pray this is an opportunity.
The reference was made to that love story that began in Brixton with the meeting of two hearts, William and Catherine Booth…they even thought of calling it Brixton1851, but though it should be wider than a London thing. It was fab to see teenagers getting the idea as the day went on. Connecting with the core of who we are as a movement.
It seemed to be going down like the titanic for a bit, but it wasn;t too long before to started to make sense. Anyhow, the key focus of this new thing is going to be dynamic faith, radical lifestyle, adventurous mission and a fight for social justice. That sounds like war and revolution to me! Tre Sheperd (leader of the abnd 100 hours) even suggested that it was time the Salvation Army started standing on the streets in weird clothers playing outrageous music for Jesus again! I just really pray that these guys get a hold of this and show the rest of us what its going to be.
They have to set the pace for the next Salvation Army. I pray that the Spirit will start pumping through veins of our youth. I encountered a few young guys testerday. For a moment I doubted that anything could actually inspire them for passionate Christianity. But really, there is no room for doubt, we have to believe it for them, and hey, if we’re young enough, get stuck into it with them!
Its awesome, and I think its going to turn out to be a God thing.
Go for it, live the live of ALOVE+